The superstar of this yr’s largest box-office hit is now turning his attractions to YouTube’s subscription carrier.
Robert Downey Jr is following up the Avengers films with a web-based series about synthetic intelligence, scheduled for 2019.
The Iron Man actor plans to provide the eight-part documentary, in addition to co-produce it along with his spouse, Susan Downey.
One knowledgeable stated the transfer gave the YouTube Red pay carrier a spice up forward of its deliberate international enlargement.
“If you take a look at all of YouTube Red’s unique stuff, maximum of it’s individuals who was well-known on YouTube,” Tom Harrington of Enders Analysis advised the BBC.
“This is solely them diversifying. It provides the entire product providing a glance that is not a number of youngsters speaking at a digital camera and pulling pranks, which is the dismissive perspective that a large number of other people take to vloggers.”
‘It’s about belief’
YouTube Red first introduced in 2015 as a solution to different paid subscription services and products corresponding to Netflix, Amazon Video and Spotify. Subscriptions price $10 (£7.42) per thirty days.
It is recently to be had most effective in america, Australia, Mexico, New Zealand and South America, however the corporate has stated that it plans to release in additional international locations this yr.
Mr Harrington stated that operating with stars corresponding to Robert Downey Jr used to be some way of increasing the platform past its unique scope, which targeted on monetising personalities who was well-known on YouTube.
“It’s about belief of what is presented, and they are clearly taking a look to shift that,” he advised the BBC.
“Suddenly you have got a display with Robert Downey Jr and AI and also you suppose, ‘Maybe I have were given YouTube Red incorrect, perhaps I want to glance into this.'”
The announcement of the AI series follows the a success run of some other YouTube Red unique. Cobra Kai, which is based totally on the Karate Kid franchise, crowned Parrot Analytics’ weekly top 10 television charts for virtual originals final week.
Eight days after the series’ debut this month, YouTube introduced that it will be renewed for a 2nd season.