Published: November nine, 2018 nine:25:37 am
“Easier accessibility and no wait time” is prompting hundreds of thousands of Internet customers, particularly in international locations like India, to search on health issues on-line. A contemporary survey performed through Jana’s mCent browser, the arena’s greatest supplier of unfastened web get right of entry to in rising markets, discovered that 41.three according to cent of its respondents use search engines to investigate their health issues at least one time per week. While searching on health, workout and health (49.7 according to cent) adopted through meals or diet (43.6 according to cent) turns out to dominate the queries.
“One of the most surprising findings from our report was not only the type of things that consumers often search for but the frequency as well, with about 40 per cent of Indian consumers saying they research matters of their health on search engines at least once a week,” Nathan Eagle, CEO and co-founder of Jana, advised indianexpress.com in an e-mail interplay. He mentioned that ‘food and nutrition’ and ‘workout or health” ranked best possible, whilst searching for particular sicknesses or prerequisites and comparable therapies had been subsequent.
But eagle mentioned that there was once additionally a good stage of skepticism, particularly within the case of Google search effects. “While the overall impact on trust remains to be seen, with one in five consumers saying they only trust the advice of their doctor or physician, this will be an interesting trend to watch over time.” The survey confirmed really extensive quantity of respondents (42.three according to cent) had been desirous about “Search Bias” and of those 21.7 according to cent had stopped the usage of Google Search for health issues.
“Dr Google is a common phenomenon, but the recent change of opinion is coming from new reports about Google’s trustworthiness. Our study showed that Indian consumers, like most consumers, rely on Google and other search engines for accurate health information, but reports about search bias and recent antitrust concerns have played a role in changing sentiments,” Eagle mentioned.
However, nearly 1 / 4 of respondents (23.five according to cent) nonetheless used Google Assistant to accomplish their health searches, greater than Alexa (eight.2 according to cent), social media (15.nine according to cent), or a cellular app (15.7 according to cent).
“We found that Bing is second most trustworthy among search engines next to Google and the quality of those search results points to their growing market share in the region. Doctor recommendations, however, are still preferred among consumers when getting health advice that people trust, with nearly 37 per cent, saying that’s where they go first, but consulting with friends and family was a close second with about 29 per cent of Indian consumers exploring that as a first option,” Eagle added.
The survey was once performed on 1,700 folks the usage of Jana mCent browser.
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