MOSCOW (Reuters) – IKEA Group on Thursday signed a supply cooperation settlement with Russian Post in a bid to succeed in extra consumers because it develops its native online industry.
FILE PHOTO: The emblem of IKEA is observed above a shop in Voesendorf, Austria, April 24, 2017. REUTERS/Heinz-Peter Bader/File Photo
In a joint commentary, the 2 corporations mentioned they had been these days negotiating the phrases of the settlement, which is predicted to get started in 2019.
“The cooperation with Russian Post is an important step towards creating an efficient system of multi-channel sales,” mentioned Pontus Erntell, the furnishings store’s Russia nation supervisor.
“The large network that the federal (postal) operator has will allow all residents of Russia to have access to our offering,” he added.
IKEA, recognized for its flat-packed self-assembly furnishings, owns 14 hypermarkets in 11 Russian towns. In the previous yr, it has fascinated by bringing consumers online and that industry now accounts for eight % of its Russian turnover.
Erntell previous mentioned that IKEA used to be having a look to signal strategic partnerships with Russian corporations to spice up its native online industry.
State-run Russian Post has 42,000 branches throughout Russia.
Reporting by way of Maria Kolomychenko; Writing by way of Maria Kiselyova; Editing by way of Kirsten Donovan