Published: June 14, 2018 three:36:30 pm
Facebook is bullish on eye-tracking technology equipment that can let the social media massive locate customers’ eye motion and feelings however has denied the usage of it this present day, the media reported. In a 229-page file addressed to US Congress in the wake of Cambridge Analytica knowledge breach scandal, Facebook published that it had seemed into construction the technology, Fortune reported on Wednesday.
“Like many companies, we apply for a wide variety of patents to protect our intellectual property. Right now, we’re not building technology to identify people with eye-tracking cameras,” consistent with the file. “If we implement this technology in the future, we will absolutely do so with people’s privacy in mind, just as we do with movement information.”
Facebook already has two patents titled “Dynamic eye tracking calibration” and “Techniques for emotion detection and content delivery”. “Facebook is accused of violating user privacy by collecting data derived from Facebook users’ faces in photographs,” the record famous. In new paperwork, the social networking massive has already admitted that it permits advertisers to focus on customers in keeping with their “interests” and “behaviours”.
When Facebook CEO Mark Zuckerberg seemed ahead of america Congress in April, he confronted a number of questions from lawmakers. But his in-person testimony left them with a number of lingering questions.