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Burberry sales head off east | City & Business | Finance

The luxury brands group, whose fashions are worn by the likes of Cara Delevingne and Paris Jackson, said sales in the 13 weeks to June 30 were up 3 per cent on last year.

A weaker performance in the UK and Europe was offset by growth in Hong Kong, Korea and Japan as currency movements led to Chinese consumers switching to Asian markets.

Burberry chief financial officer Julie Brown said Chinese clientele “will move depending on currency.

“We had far fewer Chinese tourists coming to the UK and Europe. They were shopping more in Asia.

“It’s a new way of communicating. We can expect to have more periodic product drops that would be more exciting, and sometimes unexpected by consumers.”

Marco Gobbetti, Burberry’s chief executive, said: “While we know it will take time to achieve our ambitions, our progress to date and the energy in and around the company give me confidence for the future.”

Shares fell 85p to 2016p.

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