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AmEx’s new cashback card is for consumers who want ‘simple’ perks

Courtesy of American Express

The new Cash Magnet card will most probably enchantment to millennials and others who want “simple” money again.

American Express

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 , as soon as an unique credit-card corporate handiest to be had to the most important spenders, is making its playing cards even more uncomplicated to get.

On Thursday, the corporate launched the American Express Cash Magnet card. It has no annual price and will pay limitless 1.five% money again. There is no cap on the amount of money again cardholders can earn. And cardholders earn the money on all sorts of purchases, no longer simply ones in positive classes like groceries or eating place foods.

AmEx created the Magnet card partially in accordance with buyer call for for playing cards with perks which can be simple to know, stated Liz Bergman, the vice chairman of proprietary lending product control at American Express.

“Cash back is one of the most popular categories out there,” she stated. “This card is for people with busy, complicated lives, and we wanted a product that can simplify that complexity.”

Those consumers aren’t essentially millennials, she stated, but it surely’s most probably that a lot of them they’re. Millennials have a tendency to have that “mindset,” she stated, of short of flexibility on how they may be able to use rewards moderately than leaping via hoops to redeem them.

A money again praise is an alternative choice to the various perks that include different playing cards. Some playing cards, for instance, permit customers to acquire after which spend issues, however the issues can handiest be used for positive sorts of purchases.

With the Cash Magnet card, consumers can handiest use their money again as a credits on their per thirty days invoice. Some playing cards, akin to Chase’s Sapphire Preferred, permit cardholders to deposit the money into their bank account.

The AmEx Cash Magnet card may even be offering a sign-up bonus all over its release. Until July 18, new cardholders can earn as much as $300 in extra cash again. They will earn a $150 bonus in the event that they spend $1,000 at the card throughout the first 3 months. They can earn an extra $150 in the event that they make an extra $6,500 in purchases at the card throughout the first 12 months.

The rate of interest at the Cash Magnet card might be zero% on purchases and stability transfers for the primary 15 months. Then, it’ll be a variable charge of 14.49% to 25.49%, relying at the cardholder’s credits rating. That compares to an average of 17% across credit cards available on the market, in line with the personal-finance website online Bankrate.

Another play for millennials: The card will be offering Pay It Plan It, a feature American Express introduced on a few of its playing cards in August 2017. It lets in consumers to pay for positive purchases of $100 or extra in installments — necessarily a financing plan, however in the course of the credits card. Instead of paying the card’s rate of interest on the ones purchases, consumers pay a flat price each and every month on purchases that they designate as Pay It Plan It.

Some 50% of the ones who use Pay It Plan It are millennials, American Express stated.

There are already cashback playing cards available on the market — and lots of be offering greater than 1.five% money again.

• American Express already gives the Blue Cash Everyday card, which provides three% again at U.S. supermarkets, on as much as $6,000. That card additionally gives 2% again at U.S. fuel stations and make a selection division shops and 1% again on different purchases.

• American Express’s Blue Cash Preferred card gives 6% again at U.S. supermarkets, on as much as $6,000 consistent with 12 months in purchases.

• Chase’s

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  Freedom card offers 5% cash back on positive classes of purchases that fluctuate a couple of occasions consistent with 12 months, akin to pieces from grocery shops, fuel stations or transactions on PayFriend, plus 1% limitless money again on all different purchases.

• The Discover “it” card

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  additionally offers 5% back on rotating categories, plus 1% again on all different purchases.

• Citi’s

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  Double Cash card offers 1% unlimited cash back, then an extra 1% when consumers make their card bills.

• The Uber credits card from Visa

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  offers 4% cash back at restaurants, takeout and bars, three% on airfare, resorts and holiday house leases, 2% on e-commerce purchases and 1% on all different purchases.

• And the Amazon

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  Prime Rewards Visa, to be had to Prime subscribers, gives 5% on Amazon.com and Whole Foods purchases, 2% on eating places, fuel stations and drugstores and 1% on all different purchases.

American Express is having a bet that some consumers will to find different playing cards available on the market too bulky, Bergman stated. “Some people want the simplicity of not thinking about categories,” she stated.

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